Designer printing: Publicide Inc.’s hang tags and business cards in action at the Sir New York booth at Project!  Black business cards and hang tags blind-embossed with the subtle Sir New York braille logo perfectly complement the provocative jock minimalism on display in this sports-themed menswear collection, which features specially-designed graphic prints, mesh, luxe custom knits, baseball stripes, and even a Friday Night Lights reference. We love how the crisp black embossing pops against that white mesh!

UPDATE: GQ Magazine filmed members of the A$AP Mob choosing their favorite looks at PROJECT. They start dancing in SIR shorts and shouting out the screen prints around the 1:06 mark!